In August I wrote an article entitled “Responsive design all in the budget?” and got some great comments back on LinkedIn and Facebook. There I basically put forward my experience that not everyone has the budget for 3+ themes to be built with their site. It is still my experience (3 months is not a very long time), that when I approach people about needing to take mobile seriously, they think it’s a great idea until they realize that it will cost a bit extra.
This morning I read this article about tech sales. Now, that’s China and not really any of my client’s target audience, however a little investigation shows just how much people are using mobile devices to browse the Net. Is it time to force my client’s hand? Can one ever demand that?
I often wonder how hard I can push my opinion on my clients. They came to me for help, and they did so often after talking to a friend (90% of my business comes from referral). So, how much do I offer as optional? I wouldn’t give them the option of not putting their contact details on their site unless they had a brilliant reason not to. I would argue against building anything static if the site looked to have an expanding future. So why don’t I just demand they put in extra budget for a responsive design? Where is the line?
The answer to me is the line is where you draw it as a service provider. Decide what is imperative, and stick to it. If a client doesn’t like how you work, they can always go to your competitor, and I will help them on their way by introducing them. The more I share leads with my competitors, the more I see jobs coming back to me from them that they don’t want. It’s a great model. We as service providers can all decide how we want to work, and our clients can all be happy getting to the service provider that suits them best. We all have our reasons for working the way we do.
Embrace, and share.
Image borrowed from New Blood's article about web budget